About Me

A born and bred Londoner. I started working on the web in 2009 and have been on a continuous journey of learning and nurturing my passion ever since.

I have a tremendous amount of dedication in what I do and am grateful to be part of such an evolving and talented industry. My core talents lie in creatively solving problems using intuitive design patterns and simple solutions. When designing or building experiences I always take a mobile first approach - beginning considerations with the smallest viewport size, the poorest possible network conditions and the least competent user groups helps to mould a much more usable and accessible product.

Throughout my career, I’ve been responsible for designing and building most of my web projects thus I design with the intuition of a front end developer. Caring about scalability, modularity, performance and accessibility while still adhering to a strict brand focus and a user centric mentality. This also lends to a strong communication and understanding between myself and the core front end development team(s).

My Skills

  • Creating user stories, user personas, task flows, storyboards, use cases and scenarios
  • Sketching, creating wireframes and interactive prototypes
  • Brand development
  • Strong eye for clean design and a perfectionist’s attention to detail
  • Strong understanding of design theory and typography
  • Expert knowledge of iOS and Android design patterns
  • Expert knowledge of Photoshop and Sketch
  • Expert knowledge of HTML5/SASS/CSS
  • Strong motion design skills using Flinto, Principal and Framer js
  • Strong knowledge of Illustrator
  • Strong templating skills across PHP based platforms such as Wordpress
  • Strong knowledge of task automation processes using Grunt.js
  • Solid understanding and foundation working knowledge of Vanilla JS and libraries such as jQuery.
  • Many years experience using version control systems such as SVN and GIT


My experience is vast, having worked in-house, freelance, in start ups and in agencies. Both on site and remote. Any gaps in the below timeline were spent freelancing or travelling.

  • April 2016 - Present

    UX/UI Designer


    Leading UX and visual design across Web, iOS & Android Saas products in small integrated teams.

  • September 2014 - December 2015

    Senior Designer

    Base Creative

    Brand development, UX design, UI design and front end development for a growing client base. Worked alongside the creative director to help rebrand the company and launch Base Creative’s new website in 2015.

  • April 2013 - November 2013

    Product Designer


    Creative lead, prototyped and designed entire mobile app. Another side project which grew rapidly into 4 cofounders and a team of developers. Unfortunately the product didn’t make it past MVP stage due to lack of funding.

  • January 2012 - December 2013

    Web Designer

    Base Creative

    Brand development, UI design and front end development for various clients across many sectors.

  • April 2009 - April 2011

    Web Designer/CoFounder


    CoFounded a popular culture and lifestyle blog with 3 other founding team members. What originally started as a side project lead to us having a team of 20 regular contributing authors. We moved into other avenues utilising the brands success from putting on multiple successful clubnights and launching a 5-part video series in conjunction with British fashion label, Boxfresh.

  • May 2009 - December 2011

    Web Support Officer

    Queen Mary University of London

    A varied role where my duties included design and development for internal projects various departments within the university, also providing support and advice for users on our internal enterprise level content management system.

Other passions and pursuits

Images of me on various trips

As well as designing, my other main passion is travelling. I tend to go away at least once a year to somewhere I’ve never been - be it on a challenge or relaxing type of trip. For example, to kick off 2016 (and turning 30 years old) I spent nearly 2 months backpacking around Thailand. And last July I visited Tanzania to hike for 5 days to the roof of Africa, Kilimanjaro.

I’m also big music lover, frequently visiting gigs and festivals - I spend probably 80% of my day with music playing in the background. Despite spending most of my working time at a desk I try and live a healthy and active life - a regular gym goer and participate in events such as Tough Mudder.

Thanks for popping by..