My Story
Last updated May 2024
I was born and raised in London, United Kingdom, which is where my design career began back in 2008. Over the years I've worked in-house, as a consultant and as a freelancer, all over the world. I spent a portion of my career travelling while working remotely, and now reside in Auckland, New Zealand.
My expertise spans the entirety of the product and UX design lifecycle, encompassing initial discovery and research, growth design and A/B testing, interaction, and visual design.
I firmly believe in the ethos of continuous discovery, embracing learning through experimentation, and in utilising qualitative and quantitative insights as a basis for decision making, creativity and innovation.
I create digital experiences for people. I am here to help.
Experience
Serko (Booking.com for Business)
- Corporate travel software
- Auckland, New Zealand
- Lead product designer
- May 2022 - Present
- Senior product designer
- May 2021 - May 2022
Stuff
- Digital news media
- Auckland, New Zealand
- Product/visual designer
- May 2020 - May 2021
Paperkite
- Native mobile consultancy
- Wellington, New Zealand
- Lead product designer
- Jan 2019 - Mar 2020
- Product designer
- May 2017 - Jan 2019
Lumenalta (formerly Clevertech)
- Software consultancy
- Remote
- Product designer
- May 2016 - September 2017
Base creative
- Web design agency
- London, UK
- Senior designer
- Sep 2014 - Dec 2015
Wanderventure
- Travel software start up
- Remote
- Product designer
- Apr 2013 - Sep 2013
Base creative
- Web design agency
- London, UK
- Web designer
- Jan 2012 - Dec 2013
Hotoneten
- Online publication
- London, UK
- Web designer
- May 2008 - May 2011