About

Players club is a mobile app solution to support Christchurch Casino’s current loyalty programme - providing a vehicle for future loyalty programme enhancements and increasing engagement with Casino members, by allowing them to earn points to improve their loyaly tier and redeem promotions.

Role: Product designer

Noteworthy

• Players club members could also play an in-game app, where they could win a selection of prizes
• Solution also included a POS system for casino staff to redeem prizes, and a CMS that allowed staff to manage prizes and promotions
• Established design system for mobile and desktop apps