About

The Woolworths NZ (formerly Countdown) app allows supermarket customers to plan, preorder or collect their groceries. We produced a valuable shopping proposition based on customer needs which [during my time on this product] did not having the option to facilitate a delivery service.

The early stages were all about understanding - customers, business goals and the digital/physical competitor landscape - really driving home a solution grounded in customer needs.

Role: Product designer

Noteworthy

• Heavy focus on discovery throughout using multiple rounds of in-store research and customer testing to inform the product
• Helping customer plan their shop served as an MVP to enter the market (as informed by research)
• I worked embedded within the main design team on the 'pick-up' and 'shopping list' features (MVP)
• Worked on and helped to start the initial design system for the app