About

Stuff ads allows anyone to buy advertising space on the Stuff website. People sign up and create a digital ad, assign budget and the ad appears on New Zealand’s biggest website.

Given the complexity in digital advertising software, Stuff ads offerred SMEs a simple platform to get their ads running - keeping the focus on what people came to the service for - create an ad to appear on Stuff. We reimagined the common digital ad creation process, offering a less complex solution, that better fit the SME demographic - thereby establishing a new standard for digital advertising in News Media.

Once an ad (campaign) was created, customers would then log in to their dashboard to monitor the ads performance across various markers and manage all of their campaigns.

Role: Lead product designer

Noteworthy

• Lead all customer discovery and evaluation research
• Lead end-end product/UX design cycle for the entire campaign creation flow and dashboard
• Other news media outlets have taken inspiration by StuffAds UX flow to 'lead with the ad design'
• StuffAds resulted in an uplift in digital advertising revenue for Stuff